"Idôle Now fragrance inspires the future of perfumery adding more richness and boldness to the perfumers palette.
Idôle Now merges high quality natural ingredients with science. A whole new dimension is opening, augmenting nature with science.

- A richer, bolder more caring fragrance.
- A powerful trio of iconic ingredients augmented with science: the uplifted Rose, the nature print orchid accord and the sustainable vanilla infusion enriched with a repurposed natural origin vanillin.
- A new fragrance inspiring the future of perfumery by bringing to the perfumers palette a whole new world of possibilities."
"Idôle Now is our first floral fragrance inspired by nature, augmented by science.
Merging high quality natural ingredients with science,Idôle Now fragrance inspires the future of perfumery adding more richness and boldness to the perfumers palette.
A fragrance pushing the fragrance bounderies further in a more addictive way through fluffy vanilla facets.
At the heart of this new fragrance, a powerful trio of iconic ingredients augmented with science:
The uplifted Rose, the once uncapturable Malaysian Orchid accord and the natural Vanilla infusion from Madagascar augmented with enriched repurposed biotech vanillin.

With its fiery bottom top lacquering, our new power totem represents the light of a new dawn. A sunrise like a new opportunity to unite again and to build together a better future. "
"Driven by her inner force, she is now ready to take the reigns. What if you are the one to change it all?
One thing is for certain: NOW is the time to ride fast together to put into action this unstoppable trail.
Feel this limitless energy growing inside you. A powerful thrill you can only live if you are about to change things.
Idôles are trailblazers and together, they open a new way.

Inspired by the light of a new dawn, the new Idôle power totem is now colored with a fiery sunrise growing in intensity from top to bottom.
A sunrise like a new opportunity to unite again and to build together a better future.
Idôle Now is an unapologetical scent encapsulating the strength of a generation that are not asking for change any longer. Their time is now or never. And NOW this generation of leading women are ready to embody this change. A collective change, like an unstoppable wave that none of them are ready to let go.

The outer pack is FSC™ MIX certified and its embossed new mantra serves as a reminder to always wave boldly what you strongly believe in. "
" THE UPLIFTED ROSE
Merging its essence and for the first time its water, our Idôle iconic rose expresses all its natural facets in a new invigorating note.
The Idôle Rose is upcycled through the use of discarded Rose water and then reinfused in the final formula.

What is upcycling for fragrance ?
Also known as creative re-use, upcycling is all about transforming leftover materials into higher quality unique products.
A vital way for all of us to make better use of the earth’s resources and reduce our impact on the environment."
" THE NATURE PRINT ORCHID ACCORD
Idôle Now captures malaysian orchid scent without harming it thanks to the headspace technology.
A unique natural scent translated into a musky orchid accord adding a touch of warm elegance to Idôle Now powerful trail while preserving the flower.

What is headspace for fragrance ?
Headspace allows us to capture the composition of the natural orchid then reproduce its scent without any damages to the flower. "
"THE AUGMENTED VANILLA DUO
Using biotechnology, Idôle Vanilla Bourbon infusion is now augmented with natural Vanillin made of repurposed ingredients.
A new irresistible facet, blooming with an even more addictive and powerful trail.

What is a repurposed ingredient for fragrance ?
Repurposing an ingredient is giving it a second life while reinventing it. "