By creating a mascara that conditions eyelashes and provides unbelievable volume, the brand is raising the bar once again for beautiful eyes. Its 360 bristles capture exactly the right amount of formula to elongate the eyelashes without weighing them down while also providing a deep conditioning treatment. Get bigger lashes with just one swipe. After just one application, this gentle gel formula envelops eyelashes in a pro-keratin and Ceramide R serum, which has never been used in this context. These two complementary active ingredients, whose protective properties are well documented in hair care, feature in this Helena Rubinstein mascara for the very first time. Pro-keratin acts on the surface to repair damaged and weakened areas along the lash. Ceramide R penetrates deeply to protect and smoothe the lash stem, making it appear more dense and beautiful. Coated by the serum, the eyelashes are fully conditioned. With new-found structure and density, they frame your eyes to perfection. The helical brush coats the eyelashes with a 360° movement. Each time the wand is replaced, its 360 bristles capture the right amount of formula to elongate the eyelashes. Use a zigzag motion to apply the mascara. Starting at the corner of the eye, place the brush at the lash line, then sweep outwards as you apply the mascara from base to tip. Pro-keratin acts on the surface to repair damaged and weakened areas along the lash. Ceramide R penetrates deeply to protect and smoothe the lash stem, making it appear more dense and beautiful.