Designed by pros, loved by all.

Express your true colors with the liquid eyeshadow of the pros - whether you’re a beginner, lover, or artist.

Quick and easy application, luminous & easily buildable colors that stay true all day in a lightweight and water-resistant formula.

For every occasion.

Variety of shades and finishes for infinite number of eye looks.

Best-selling shimmery buildable shades

Its water-based formula glides on smoothly and blends easily to instantly adhere to the eyelid offering skin flattering shades to illuminate and awaken your everyday look.

Striking luminous result in one homogeneous swipe with a no-feel finish. 16-hour wear.

• - 91.8% of women agree the product has a buildable coverage
• - 95.9% of women agree the product gives a luminous and radiant color.
• - 97.2% of women agree the product leaves the eyelid feeling comfortable.
• - 96.6% of women agree the product is lightweight to wear on eyelid

Consumer test conducted on 147 women during 7 days

Colorful impact in vivid shades

A gel-based formula associated with high density pigments and volatile oils to glide like a cream for super comfort upon application while locking in colors for an instant payoff and ultimate shade vibrancy, as a signature for bolder looks. 24-hour wear.

• - 97.9% of women agree the color for the product does not fade
• - 94.6% of women agree the product adheres well to the eyelid
• - 95.3% of women agree the product is smudge proof

Consumer test conducted on 149 women during 7 days

Long lasting matte nudes for every skin tone

Our unique complex works together to offer exceptional covering yet fault-proof mattes. High-density color disperses evenly, for a soft and smooth result, and comfortable wear. Easy to layer and to blend to create a perfect smokey look, an Armani classic. 24-hour wear.

• 96.0% of women agree the product has a smooth texture
• 97.4% of women agree the eyelid does not feel dry
• 95.3% of women agree the product glides easily on the eyelids upon application

Consumer test conducted on 149 women during 7 days

Packaging

A chic bottle, with graphic GA logo to unveil a precise and multi-purpose applicator to create endless eyeshadow and eyeliner looks, that stay true all day. No primer, tools or skills required.