The Bleach Blondes Purple Toning Shampoo is our best purple shampoo, with our trademark Pro-Blonde Complex™ to moisturise hair cuticles while enhancing hair's natural shine.
The lowdown: A toning shampoo that brightens blonde hair from root to tip while removing product build-up and excess oil.
You'll love it because: It doesn't leave hair feeling dry and brittle like most purple shampoos.
How it works: Neutralises ginger and grey tones from blonde hair.
The star ingredient: Brightens hair naturally with Chamomile, in addition to the colour balancing purple pigment.
Is it right for me? It's a classic favourite for bleached, balayage or highlighted hair.
The result? Blonde hair looks brighter and healthier, immediately.
DELIVERY
Free Standard Delivery on all orders - up to 3 working days (*some area codes are subject to GAP Akis Express Pickup see here)
Click & Collect In-Stores on all orders - Enjoy Click & Collect at any ERA Department Store of your choice. Just select your preferred Department Store at the Checkout. * We will notify you once your order is ready to be picked up - up to 3 working days.
RETURNS
In case you wish to return your order or part of it, you can do so within 28 days from the day of delivery.
For Health & Hygiene reasons the following products are NOT eligible for return:
Items that are not sealed, Eyeliners, Mascaras, Lip Glosses, Brow Mascaras, Nail Polishes (Base Coats, Top Coats, Nail Treatments, Eye lashes, Eye Lash Curlers, Nail Files, Nail Clippers, Nail Scissors, Hair Grooming Scissors, Lip Liners, Brow Pencils, Hair Colorants, Deodorant, Shaving Tool Sets.)
Please see our full Returns Policy here.
All returns requests must be logged in our Returns Center.